Sentence Structure
Sentences are strong, clear, and thoughtfully structured.  Though variety is important, clarity remains the foremost characteristic of successful pieces.

• Meaningful sentence beginnings (Then, Therefore, In contrast, To summarize) lend variety and clarity to the text.
• Sentences vary in length, but most are compact.
• No words are wasted.
• Sentences tend to be worded in a straightforward manner that makes the main point clear.
• All sentences are grammatically sound and complete.
• The text can be read quickly and without difficulty.